Twitter Introduces @anywhere Service

On Monday March 15th at the South by Southwest conference in Austin, Twitter CEO Evan Williams announced that the company plans to introduce a new platform called "@anywhere" The new service will be similar to Facebook Connect, and will allow Twitter users to connect to their Twitter accounts through third party websites. @anywhere will allow and encourage Twitter users to interact with Twitter even when they are not on the Twitter Website. Twitter users will be able to follow their favorite companies, products, writers, bloggers, and columnists or Tweet about a sites content without ever having to leave the site they are visiting. 

Initial list of sites participating at the launch of Twitter's @anywhere service
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When users browse a site that implements the Twitter's @anywhere, people and brands with Twitter accounts will appear as hyperlinks. Hovering over the hyperlink will reveal a pop-up with that person or brand's Twitter information, including their recent Tweets (clicking on the hyperlink will take you directly to the person or brand's Twitter profile).

Twitter's blog post regarding @anywhere claims that, "website owners and operators will be able to offer visitors more value with less heavy lifting." 

It is currently unknown when the service will go live, but according to Twitter, initial participating big name sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC, The New York Times, Salesforce, Yahoo!, and YouTube.

From Twitter, "Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning."

We can't wait to see how the new service pans out. We'll be keeping a close eye on @anywhere as it develops, and will keep you up to date on it's progress and what it can do for your site.

 

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